Social media management is a fairly modern marketing technique that allows you to listen to your audience to get a better understanding about what they need. Managing your social media presence properly is important and you will need to be able to implement the use of tools into your campaign if you want it to be successful. You can read reviews of the top social media tools to find one that matches your requirements and this is now easier than ever thanks to G2Crowd, as the company has recently listed the top four tools on the market according to reviews conducted by hundreds of users.
The top four tools are:
- Sprout Social
They all provide something different, with Hootsuite performing notably well when it comes to offering a wide variety of plans and Sendible for covering a wide range of social media platforms.
Agorapulse proved to be the second best reviewed product and is quickly growing in popularity, as it rated highly for features such as user satisfaction and customer support services. Sprout Social is another popular tool and is often used by companies focusing their marketing efforts on Instagram, LinkedIn and Google+.
Finding the right tool for your company is important, as what will suit one business won’t be productive for another. The great thing about reading the reviews on G2Crowd is that all of the reviews are provided by real people rather than industry experts and this means that you get a good insight into how well the tool performs. They have almost 40,000 product reviews and each review is moderated to ensure it has come from a genuine source.
Trying to juggle all aspects of your social media can be time consuming and daunting, as well as confusing. One minute you need to be tweeting about a new product and the next you need to update your Facebook status, while all the time engaging with potential and existing clients. And just how do you know when to tweet, when to post an Instagram photo and what to say on LinkedIn?
This is where using a tool comes in handy as it will help you to identify all of the following:
- Scheduling: When to do what for the best results
- Reporting and analytics: Looking at the data to identify what you should and shouldn’t be doing, when you should be doing it and how
- Monitoring: Keeping up to date with the latest trends
- Engagement: When and how to respond
Using social media is a good way to get to know what your customers really want from you and using the right software can make the entire process a lot easier. Having an active presence on social media platforms will quickly boost your brand awareness but ensuring that you are making the most of the benefits of effective social media marketing is the key to success. There are lots of tools out there but Hootsuite, Agorapulse, Sprout Social and Sendible have proven to be four of the best.
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<p style=”text-align: center; font-size: 11px;”><a title=”The Top 4 Rated Social Media Management Tools of 2015″ href=”http://iag.me/socialmedia/top-4-rated-social-media-management-tools-of-2015/”><img src=”http://cdn.iag.me/assets/infographic-g2crowd-iag.png” alt=”The Top 4 Rated Social Media Management Tools of 2015″ width=”650″ height=”3400″ /></a> Infographic brought to you by <a title=”Seriously” href=”http://iag.me/”>Seriously Social</a> and <a title=”G2 Crowd” href=”https://www.g2crowd.com/”>G2 Crowd</a></p>